Brand Positioning

Color by Cynde Watson Cosmetics, are designed to simplify the daily makeup routine of today’s multi-tasking woman. Cynde combines her experience and expertise in color with her knowledge of professional application techniques - the end result is makeup that is seamless, uncomplicated and consistently beautiful.

Over the past 15 years, Beauty Expert and Professional Makeup Artist Cynde Watson has developed and used many products on some of the world’s top celebrities and models. She’s traveled the globe to advise women on their beauty and skincare needs, finding that women everywhere wants an uncomplicated beauty routine. When Cynde became a mother, it became apparent she needed an affordable makeup line with quality products that were easy to use.

“In balancing the demands of my career with those of motherhood, I didn’t have time for a complex makeup routine,” says Cynde. “As a makeup artist, I’ve always loved pencils for their convenience and ease of application. One morning while holding my daughter and trying to apply my makeup, I realized the importance of multi-tasking and that I needed to be able to do my makeup with one hand.  So, I created Color by Cynde Watson™, a line of makeup including dual-ended pencils where your key makeup needs are met in an easy-to-access product for face, eyes and lips.”

Cynde’s global experience as a beauty executive combined with her life as a multi-tasking mother and wife is the inspiration for her Color Cosmetics brand.   Color by Cynde Watson™ was designed to give all women a seamless and uncomplicated makeup routine with consistently beautiful results.